Follow the Leaders

}The holiday season has just begun, but we’ve already seen plenty of giving and receiving—of accolades and pats on the back, anyway.

The UJA-Federation of New York dinner last Tuesday honored WPP’s Sir Martin Sorrell and Gershon Kekst of Kekst and Co. Sorrell friend and confidant Phil Reiss’ widow, Gloria, gave a nostalgic intro duction to Sir Martin, who thanked the UJA and underscored his “ethnic and emotional ties to this country.” CNN’s Aaron Brown spoke earlier about anchoring live coverage of the terrorist attacks. Among the 400 guests were Young & Rubicam’s Mike Dolan, Ogilvy & Mather’s Tro Piliguian and J. Walter Thompson’s Burt Manning.

The next night, the Ad Council’s Public Service Awards dinner at the Waldorf-Astoria saluted former PepsiCo chief Roger Enrico. The Boys Choir of Harlem opened; speakers included Allen Rosen shine, Ed Reilly, Peggy Conlon and AOL Time Warner’s Gerry Levin, who called Enrico a general in one of the “world’s oldest unresolved conflicts—the cola wars.” (Levin politely referred to Coke simply as “you know what.”) Enrico noted that spending an evening with 800 ad and marketing people is “actually my idea of fun.”

Then, on Thursday, 250 people roasted Bob Wehling, former global marketing chief at Procter & Gamble, at the MetLife build ing. A P&G trivia contest, run by Kim Zimmer of Guiding Light, was won by a P&G table that included Wehling successor Jim Stengel. The final clue, in the lightning round against a Saatchi & Saatchi table, was: “Encountered a deer who was sick.” Answer: “Metamucil.”