Florida Citrus Signs Gruden

Tampa Bay Buccaneers head coach Jon Gruden has signed on as spokesman for the Florida Citrus Growers in a five-year deal. The Super Bowl champion Bucs will get $4.2 million, with Gruden taking an unspecified portion of that. The Lakeland, Fla., client plans a campaign tagged “Citrus matters.” Golin/Harris in Chicago handles public relations; the Richards Group, Dallas, handles advertising.