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ATLANTA Two finalists have emerged in the review for Volkswagen’s Latin American advertising account, sources said.
La Communidad with offices in Miami and Buenos Aires, Argentina, is up against Creativeondemand in Coral Gables, Fla. The latter agency handles the client’s U.S. Hispanic creative work for several VW models including the Beetle convertible, Tourage sports utility vehicle, Passat wagon, GTi and Jetta.
Earlier this year eight-year incumbent del Rivero Messianu/DDB in Coral Gables and Interamericana, the automaker’s Latin American distributor, parted ways.
Sources
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