Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Paradigm Shows Huntington’s Human Side
ATLANTA–Likening the possible loss of local banking’s personal touch to the endangered manatee, Huntington National Bank breaks a TV campaign today to help it launch its 60 new branches across Florida.
The effort, tagged “Endangered species,” was created by Huntington’s agency, Paradigm Communications in Tampa, Fla. The shop won the account in January.
“The first thing we thought of was the fact that community banking was becoming an endangered species, because of the mega-banks moving into the state,” said agency president and creative director Sharon MaHarry.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in