Fitzgerald Breaks Raymond James TV, Print

ATLANTA Fitzgerald + Co. today launched the second national television and print campaign this year for Raymond James financial services, the agency said.

The work joins a previous campaign that the Interpublic Group shop launched in January that targets affluent investors with annual household incomes exceeding $100,000 and investable assets of at least $250,000. The new campaign retains the tagline, “Individual solutions from independent advisers.”

The new 30-second television spot began running today on the cable news networks CNN, Fox News and CNBC. The ad depicts a variety of people in a restaurant who all have different investment needs.

Print ads are appearing in Architectural Digest, Bon Appetit, Forbes, Food & Wine and Newsweek.

“Raymond James’ mission is to ensure that investors know that we look at them as individuals and have a structure in place that allows for our financial advisers to develop a plan that is right for each customer,” said Michael White, marketing director for the St. Petersburg, Fla.-based company.

Spending on the campaign was not disclosed.

Fitzgerald + Co. in Atlanta won the Raymond James account after a competitive review in 2001.