Fishing For Publicity

The “fishing buddies” are claiming victory after a near-showdown with police.
Harry and Jack- a.k.a. South Hadley, Mass., ad executives Darby O’Brien and Kevin Jourdain-have entertained the city of Holyoke, Mass., for months with publicity tactics geared toward opening the Whiting Reservoir for fishing.
The duo ran an ad in the Holyoke Transcript last month challenging Mayor Daniel Szostkiewicz to meet them at the reservoir gates and negotiate a deal. Otherwise, they’d fish, setting themselves up for possible arrest.
The mayor showed up and agreed to a fishing derby next month. He also promised to work toward permanently opening the reservoir to fishing and a ban on any development there.
Despite other city officials’ claim that the mayor was not authorized to make a deal on the issue, the principal of Darby O’Brien Advertising was thrilled with the result.
“As far as we’re concerned, we won,” O’Brien said. “We got everything we were looking for, and now the mayor’s on our side.”
-Sarah Jones