Finns Choose M/C/C for U.S. Marketing

DALLAS M/C/C has been awarded the domestic advertising account of Perlos Inc., the shop said.

The Dallas agency won the business of the Finnish company without a formal review, shop president Mike Crawford said. Crawford estimated the dollar value of the account to be “under a million.”

Perlos, which has an office in Fort Worth, Texas, manufactures components for the telecommunications and pharmaceutical industries.

M/C/C is charged with growing the brand in the U.S. It will initially create a direct mail campaign for the client that will break next quarter, Crawford said. The shop will also create lead-generation and relationship-building strategies for the client, which will be complemented by public relations support.