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PSAs to Break in 2000; Focus Is Challenge
WASHINGTON, D.C.–Foote, Cone & Belding has been tapped by the National Campaign Against Youth Violence, created by President Clinton after this year’s Columbine High School shooting, to create a PSA campaign that could curb such acts.
The San Francisco shop plans to develop an integrated pro bono campaign–including print, radio, TV and the Internet–before April, which marks the first anniversary of the shooting. The focus will be on sensitizing Americans to violence and giving teenagers tangible ways to solve problems.
FCB was recommended by The Advertising Council because of the agency’s prior experience with youth-oriented campaigns.
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