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FCB Worldwide’s office in Southfield, Mich., again grabbed Best of Show honors and took home the most awards at this year’s Caddy Awards.
FCB has won more Best of Show prizes in the past decade than any other shop in Detroit, and had a seven-year winning streak, which was broken two years ago by Campbell-Ewald Advertising, Warren, Mich.
This year’s top award was for “Hand,” a 60-second, special-effects-laden spot for DaimlerChrysler’s Jeep. The spot opens with a colossal hand filling the screen as it busily clears away boulders, moves mountains and releases wildlife into the scene.
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