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Veteran FCB creative partners Danny Schuman and Joe Burke have been promoted to group creative director posts and will oversee the agency’s key Gatorade account.
“They’ve done a great job creating work, but I challenged them to organize the Gatorade [teams],” said Bob Dreveny, executive creative director at the Chicago shop. “That can get delicate; there are no puppies on Gatorade.”
About 12 to 16 creatives, most of them senior, work on various components of Quaker Oats Co.’s
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