FCB SF Looks Inward For Creative Leaders

Despite seeing business and office size shrink since the dot-com bubble burst, Foote Cone & Belding San Francisco’s two co-executive creative directors — Brian Bacino and Matt Reinhard — don’t think the agency’s best days are behind it.

“I feel that with the kind of combination of Brian and myself … there is a newfound energy and excitement—a new vibe and a new feeling,” Reinhard said.

The two agency veterans—Bacino, 40, has been with the agency 16 years, while Reinhard, 37, has been there 12—replace Michael Prieve in leading the 20-person creative department.