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NEW YORK — Foote, Cone & Belding Europe has landed two new accounts, the agency said.
Weetabix Ltd., which makes several well-known lines of breakfast cereals and foods in the U.K., has moved its account to BHO FCB in London after a review that included other Weetabix Ltd. roster shops AMV-BBDO and Lowe Lintas & Partners, both London. The shop will also add such Weetabix brands as Minibix Crrrunch, currently held by Lowe Lintas, and Alpen, Weetos and Ready Brek, now at AMV BBDO.
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