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Continuing its string of high-profile sports ads, FCB here has launched a new campaign for the Fox Sports Network.
The work, which uses the tagline “A fan never rests,” is now breaking nationally. Spending on the campaign is $10 million, according to Competitive Media Reporting. The ads were directed by Christopher Guest, best known for his role as guitarist Nigel Tufnel in This Is Spinal Tap and a frequent commecial director of late.
This spring’s spots include a character called “Matt the Stall Guy.”
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