Faulds Joins PreVision Fold

BOSTON Relationship marketing agency PreVision said it has named Malcolm Faulds to the newly created post of director of e-marketing.

In this role, Faulds, 35, will develop online marketing programs that strengthen customer relationships, reinforce brand values and encourage prospects through successive phases of the sales cycle.

Faulds was most recently group account director at Havas-owned interactive marketing agency Euro RSCG 4D, where he spent five years in charge of accounts such as Symantec, Aetna, Reckitt Benckiser and WPI. Prior to that, he was an account supervisor at i-shop Think New Ideas, working on Procter & Gamble’s Millstone and Tampax brands, Rockport Shoes and Network Associates.

Key clients at Lincoln, Mass.-based PreVision include Abbott, Bayer, GlaxoSmithKline, Pfizer and Toys R Us.

—Adweek staff report