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LOS ANGELES Select Resources International has been tapped to oversee the review for creative and media duties on Farmers Insurance’s ad account, according to sources.
The Santa Monica, Calif.-based consultancy declined comment. The client, based here, could not be immediately reached.
Though the client has historically spent $40-50 million annually on ads, recent spending in the overall category has skyrocketed, and Farmers has been a part of that industry trend. The company spent $160 million last year in domestic measured media, per Nielsen Monitor-Plus.
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