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Shocked and delusional–not a happy place. Except that in the case of this latest Farmers Insurance spot, hell never looked better. Shot underwater, by Dante Ariola, using performers from Cirque du Soleil, the spot opens with a fluid, beautiful, surreal underwater ballet; high colors, costumes, and mesmerizingly slow moves, especially from the mermaid girl. Gradually, though, a Mount Vesuvius-like washing machine enters the picture, and we’re rocked back to reality along with our main character, Mr.
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