Fallon has created the new position of chief strategy officer, naming Michael Fanuele to the role. Fanuele, who most recently had that job at Euro RSCG in New York, will join the Publicis Groupe agency in January and work closely with Fallon’s chief creative officer Darren Spiller.
At Euro RSCG, Fanuele oversaw the Havas agency’s strategy group with oversight of accounts like Heineken, Jaguar, Kraft, Nestle and Reckitt-Benckiser. Under Fanuele, the agency won planning recognition for Dos Equis’ “Most Interesting Man in the World” campaign.
Prior to Euro, Fanuele was a founding partner and chief strategic officer at Walrus, a startup he established with creative director Deacon Webster, a former colleague from Mad Dogs and Englishmen. He has also worked at JWT, where he was a London-based global planning director and at the agency’s New York office as planning director. Fanuele was also a co-founder and co-chairman of the Account Planners of New York.
In a statement, Fallon CEO Chris Foster said of Fanuele: “His deep understanding of brands in an attention-deficit media world sets him apart. Michael’s inspired thinking will push us all to deliver brave work that makes a difference.”