Fallon’s Tatarka, Baird Move to Mother

NEW YORK A Fallon creative team that worked on Virgin Mobile’s holiday campaign showing naked teens holding phones over their private parts will jump to Mother, a Fallon representative said.

Allon Tatarka, 28, a copywriter, and Rob Baird, 31, an art director, will join the London-based agency’s New York office, which officially opened about three months ago, effective immediately.

Tatarka has been with Fallon in Minneapolis since 1997 and moved to the New York office last year. In addition to Virgin, he worked on a Georgia-Pacific Brawny spot showing the paper towel roll meditating, which broke in March. Baird had been at Arnold in Boston, where he worked on the American Legacy “Truth” campaign among others, before joining Fallon last year.

The New York office of Fallon plans to replace the team and add several more creatives to their current staff of six, according to Fallon executive creative director Ari Merkin.

Tatarka and Baird could not immediately be reached. Mother executives declined comment or could not be reached.

Two of Mother’s four partners, Linus Karlsson and Paul Malmstrom, left Fallon in New York in August to start up Mother. At Fallon, they created the Virgin Mobile “Live without a plan” campaign. They also worked on Georgia-Pacific’s Brawny.