Fallon’s No. 2 Planner Jumps to Martin/Williams

Mary Van Note, the No. 2 account planner at Fallon Minneapolis, has left the agency to join crosstown shop Martin/Williams.

Van Note will become one of three group account planners at the $330 million shop, joining Lynn Franz and Cindy Lord.

All three will report to director of account planning Liz Bielinska. Bielinska joined the shop in 1998 with the mission to beef up the planning department.

“[Van Note] represents a significant step in building the account planning department,” Bielinska said. In addition to overseeing planning on the agency’s $15 million Donatos account, Van Note will assist in new business pitches and training of junior planners, Bielinska said.

While the addition of Van Note brings another experienced planner to the department, Bielinska estimates the department is about a year away from being where she wants it to be. “There’s still plenty more opportunity,” she said.

Van Note was named associate planning director at Fallon in October 1999 when president Rob White named Anne Bologna his successor as planning director. The agency has no plans to fill Van Note’s vacant position.

Van Note, who will start at M/W in mid-July, could not be reached for comment, but a Fallon representative said she was looking for a position that required less travel.

Bielinska acknowledged that M/W offered a less hectic pace.

“We have a very strong respect for balance in people’s lives,” Bielinska said. “It’s a great place to come if you don’t want to sacrifice your home life.”

Van Note is the third high-level staffer to leave Fallon in as many months. In April, director of account management Rich Stoddart left to take a top marketing position at Ford Motor Co. In May, group creative director Tom Lichtenheld left the agency to freelance and write children’s books.