Fallon's Lite Ads a Throwback

“Miller Time” rewinds to the 1970s in Fallon McElligott’s new campaign for Miller Lite, which features retired jocks and entertainers bantering over the brand’s best qualities.
The campaign stresses taste as Miller Lite’s standout quality in the light beer field with the tagline, “Miller Lite. The great taste of a true pilsner beer.” In between good-natured professional gibes, ex-athletes whose best playing days are long gone disagree over why Miller Lite is great: because of the “choice hops” or “because it’s smooth.”
It’s a throwback to the “Great taste.