Mark Goldstein, chief marketing officer at Fallon Worldwide, last week accepted an offer to become global CMO at Lowe, the IPG shop said. He starts June 2. In addition, Goldstein, 56, will perform a similar role at The Partnership, an IPG division that includes Lowe, Draft, Dailey & Associates, Mullen and Zipatoni. Goldstein had worked at Fallon in Minneapolis since 1993. There, he played an integral role in new-business development, helping to land clients such as Citibank and Subway.
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