Fallon’s Deutsch Man




‘Perfect Fit’ Mittnacht Joins N.Y. Shop
NEW YORK–Fallon McElligott, here, has recruited John Mittnacht, a group account director and partner at Deutsch, as director of client services at the $300 million shop.
Mittnacht, 43, succeeds Phil Smith, who has become managing director of Fallon division Duffy Design, here [Adweek, March 6].
Mittnacht’s mission is to oversee existing accounts, help steer new business efforts, and play a role in recruitment.
Mittnacht, who spent six years at Deutsch, here, on such accounts as LensCrafters and Bank One, was lured by Fallon’s approach, which he described as “be smart, be creative, work like a dog and be humble.” Another factor was president Alison Burns’ team, which includes executive creative director Jamie Barrett (previously of Wieden & Kennedy) and associate creative director Kevin Roddy (ex-Cliff Freeman and Partners).
“These people are real winners and they just sort of crave results,” Mittnacht said.
Burns, who began her search for Smith’s successor six months ago, said Mittnacht was the “perfect fit,” adding, “He is an accomplished, seasoned account person, and a wise and energetic leader.”
Billings at Fallon, here, have grown from $40 million a year ago, with such new clients as eTour, Crowne Plaza, MTV and U.S. Tennis Association, as well as new business from existing clients Georgia Pacific and Conseco. K