Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK — Fallon garnered the “Best of Show” award for BMWfilms.com’s “The Hire” at Wednesday night’s 2002 One Show Interactive awards ceremony in New York.
A hybrid of cinema and ad campaign, “The Hire” is a digital film series featuring the work of highly-acclaimed directors like Ang Lee and Guy Ritchie. The films, found at BMWfilms.com, take viewers on a high-powered car chase with driver Clive Owen.
The Minneapolis agency also won a gold pencil in the Integrated Branding Campaign category for its BMW work.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in