Fallon Takes ‘Best of Show’ Pencil

NEW YORK — Fallon garnered the “Best of Show” award for BMWfilms.com’s “The Hire” at Wednesday night’s 2002 One Show Interactive awards ceremony in New York.

A hybrid of cinema and ad campaign, “The Hire” is a digital film series featuring the work of highly-acclaimed directors like Ang Lee and Guy Ritchie. The films, found at BMWfilms.com, take viewers on a high-powered car chase with driver Clive Owen.

The Minneapolis agency also won a gold pencil in the Integrated Branding Campaign category for its BMW work.

Also taking home a gold pencil in that category was the team of Arnold in Boston and Crispin Porter & Bogusky in Miami for its integrated campaign for the American Legacy Foundation. That agency duo also won a gold pencil for thetruth.com, the foundation’s Web site, in the not-for-profit organization category.

Arnold snagged another gold pencil in the Promotional Advertising category for its Volkswagon virtual auto show (vw.com/autoshow).

Goodby, Silverstein & Partners was the only other agency to take home more than one gold pencil. The San Francisco agency earned the honor in the single banner and banner campaign categories for its Hewlett Packard Invent campaign. One HP rich-media banner allows users to compose their own music, while another lets users create their own molecule.

All told, 17 Gold, 22 Silver and 26 Bronze pencils were handed out in twelve categories including banner and beyond-the-banner advertising, Web site design, CD-Rom and integrated branding at the fifth annual gala at the Puck Building.