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Fallon McElligott’s past work, creative credentials and grasp of how to make new brands popular enabled the shop to land creative and media duties for GovWorks.com, a soon-to-be-launched “virtual city hall.”
Fallon bested three undisclosed New York shops to land the estimated $40 million account. GovWorks, backed by a group of investors on both coasts, will offer users access to municipal Web sites.
The goal is to get citizens to interact with their town, city and county governments.
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