Fallon Nabs Boston Creative Duo




Lubars, Blue-Chip Client List Lure Team
BOSTON–Roger Baldacci and Scott O’Leary are moving to Fallon McElligott in Minneapolis from a Boston agency where they were the key creative team.
Baldacci, a copywriter, and O’Leary, an art director, have been vice presidents and associate creative directors at Holland Mark Martin Edmund for about two
years, working on accounts including Veryfine juices, The Boston Globe and Blue Cross and Blue Shield of Massachusetts.
They will join Fallon in mid-April and continue to work as a team for clients including Lee Jeans, Men’s Journal and Miller Lite. They have yet to receive specific titles, the pair said.
Baldacci said leaving the $72 million Boston shop will be “bittersweet,” but that Fallon’s national prestige and the chance to work for a list of blue-chip clients offered the pair “a once-in-a-lifetime opportunity we couldn’t pass up.”
Baldacci said he was initially contacted by a headhunter and sent some work to Fallon president David Lubars, who “liked my work and wanted Scott, too.”
Lubars, who joined Fallon last June, has been adding creative talent to the agency and looking for more. Early hires included Chris Robb, his longtime collaborator from BBDO West, and Kara Goodrich, a freelance copywriter. Lubars was on vacation last week and could not be reached.
Holland Mark creative director Bob Minihan is now seeking replacements for Baldacci and O’Leary. “We’re going to miss them a lot. It just shows how far we’ve come. People are raiding us,” Minihan said.