Fallon Exits Audi Competition

CHICAGO Publicis Groupe’s Fallon in Minneapolis has withdrawn from the review for creative duties on Audi of America’s $100 million U.S. account, an agency representative confirmed.

Remaining in the hunt are Havas’ McKinney in Durham, N.C., Publicis-backed Bartle Bogle Hegarty in New York and independent agency Venables, Bell & Partners in San Francisco.

Fallon withdrew after initial presentations to the client this week, though the agency rep would not elaborate on why the shop chose not to proceed.

Another round of meetings is scheduled. A client representative on Friday said the review would continue with the three remaining finalists.

McKinney has handled the Audi account since 1993.

The review fallows the May appointment of former Mercedes executive Scott Keogh as the company’s chief marketing officer.

Media chores, mainly handled by WPP Group’s MediaCom, are not in play.

Audi’s tagline is “Never follow.” Recent ads by McKinney have touted the Quatttro all-wheel-drive performance.

Audi is a unit of Volkswagen, which uses MCD Partners’ Crispin Porter + Bogusky in Miami as its lead U.S. creative agency.