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Fallon executives think the Dyson vacuum cleaner could be the Macintosh of home appliances.
“They have a radically different thing going,” said David Lubars, president and executive creative director of the Minneapolis agency. “It’s a great new brand.”
Fallon won creative duties last week on the estimated $30-40 million account after a review of four undisclosed agencies. Mediacom in New York was awarded media planning and buying af ter a similar review.
Fallon is set to launch the brand, already a well-known name in Europe, in the U.S.
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