Fahlgren Loses Top Executives

Watters, Sheinberg Leave Agency Network’s Southeast Flagship
ATLANTA–The two top executives at Fahlgren’s largest Southeast division have left the agency.
Executive vice president Ginger Watters and senior vice president and creative director Scott Sheinberg have left the Tampa, Fla., affiliate of the Dublin, Ohio-based agency network.
John Stertz, executive creative director for Fahlgren in Dublin, confirmed last week that Sheinberg had accepted the CD post at WestWayne, Tampa, where he will oversee that shop’s two Florida offices.
Stertz said he could not comment on Watters’ status. He referred questions to the agency’s chief executive officer Steve Drongowski, who was out of the country and unavailable for comment.
Florida sources, however, said that Watters informed Fahlgren last Monday that she would be leaving to start her own business. Watters did not return telephone calls by press time.
WestWayne’s hire of Sheinberg, 40, quickly fills the vacancy left by Martin Buchanan, who exited late last month to become executive creative director at Luckie & Co. in Birmingham, Ala.
Sheinberg had been Southeast creative director for Fahlgren since 1998. He will remain in Tampa to supervise the creative product for WestWayne’s office there and its Miami affiliate as well.
Calling Sheinberg “nice but very aggressive,” WestWayne’s Florida president, Jeff Johnson, said the speedy hire was dictated as much from below as above.
“[Sheinberg] work[ed] two blocks away and everybody here knew Scott,” Johnson said. “I heard from 10 people from the beginning, ‘Are we talking to Scott?’ ‘Have we talked to Scott yet?’ There was a real surge of enthusiasm for him . . . It was a natural fit.”
Sheinberg joins WestWayne as it gears up its initial advertising campaign for The Sports Authority and pitches Denny’s Restaurants. The Tampa office also handles Publix Super Markets, Roadhouse Grill and Salem cigarettes “The good thing for [Sheinberg] is that he doesn’t have to fix the creative,” Johnson said. “He has the luxury of keeping the momentum going while helping us find new business.”
Fahlgren’s major Tampa accounts include Florida Tourism, Premier Cruises, Florida Power, McDonald’s and First Federal Florida. The agency also has Southeast offices in Atlanta, Fort Lauderdale, Fla., and Parkersburg, W.Va.