Ex-RTC Prexy Gets Mullen Post

ATLANTA Former RTC Relationship Marketing president Catherine Bartholow has joined Mullen as executive vice president and director of direct and interactive marketing.

Bartholow joined WPP Group’s RTC, a relationship marketing firm in Washington, D.C., in 2001. Previously, she was head of CB Consulting in Elmhurst, Ill., where she designed consumer-centric programs for Fortune 500 companies.

She also serves on the faculty of Northwestern University’s Integrated Marketing Communications Masters Program.

Bartholow is based at Mullen’s headquarters in Wenham, Mass. She succeeds Rich Person, who left the Interpublic Group shop late last year.