Ex-PR and Advertising Execs Start New Agency in Arizona

The KSW Agency signs Sophisticated Rebel as its first client

Three veterans of the public relations and advertising industries have launched a new full-service ad agency in Scottsdale, Ariz. 

The principals behind The KSW Agency are Barry Kluger, a longtime PR executive with MTV Networks and Prodigy; Rob Snyder, who helped found The Kaplan Thaler Group with Linda Kaplan Thaler and has a long history in content and creative; and Deborah Wagner, a veteran advertising creative with a deep history in production. The shop plans to focus its efforts on branding, concept development and PR.

The KSW Agency's first client is Sophisticated Rebel, which next year plans to launch a cosmetics jewelry accessory called The Forever Blade.