NEW YORK Less than a week after leaving Aegis Group’s Carat as his contract expired, Mitch Oscar has joined Havas’ MPG as evp, televisual applications, a new post at the shop.
Oscar will be responsible for exploring new and emerging forms of video advertising for interactive and addressable applications in TV, cable, VOD, out-of-home, wireless and other digital platforms.
Oscar held a similar post at Carat, where he was director of CaratDigital.
MPG also said that Oscar would establish the MPG Collaborative Alliance, under which he will assemble media industry executives of new-tech advertising applications in quarterly seminars to exchange views on emerging developments. It’s a similar concept to the Carat Exchange that Oscar ran at Carat. (Last week Carat said it would continue with the Exchange).
Oscar has known Charlie Rutman, North American CEO of MPG, since Rutman’s days at Carat, where he was U.S. president before joining MPG three years ago. Rutman, in fact, brought Oscar to Carat in 2003, but MPG chief operating officer Steve Lanzano lured Oscar to MPG. The pair had begun discussing Oscar’s possible move to MPG over the course of several months, Oscar confirmed.
Commenting on the appointment, Lanzano said, “Mitch brings to this new position his widely recognized expertise as a leader in helping to create opportunistic synergies by bridging the televisual aspects of the digital and traditional media world.”
Prior to Carat, Oscar held a similar post at Interpublic Group’s Universal McCann, where he was svp, director of media futures. He recently published a book, The Trials and Defibrillations of Interactive Television in the U.S.