PARIS – EuroDisney is reportedly talking to agencies about its European advertising account, currently at Ogilvy & Mather here. D’Arcy Masius Benton & Bowles and DDB Needham are said to be in touch with the ailing amusement park, which has lost more than $900 million since opening last year. Carat handles the media buying.
Copyright Adweek L.P. (1993)
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