Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK ESPNU will launch today in about 3 million homes.
The new service aims to differentiate itself from sibling channels ESPN and ESPN2 (and other sports networks) by offering college athletic teams and events that haven’t typically been available on national TV.
ESPNU kicks off with a two-hour event, ESPNU College GameDay, broadcast from the site of the following day’s Texas at Oklahoma State men’s college basketball game. GameDay also will be simulcast on ESPN2.
The programming base for ESPNU’s approximately 300 events is in Division 1 football and basketball, but ESPNU will air more college baseball, softball, lacrosse and hockey than either ESPN or ESPN2.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in