Entrants Line Up For Ohio Lottery’s $17 Mil. Prize

Three Ohio agencies are hoping to get lucky with the state lottery.
Ohio Lottery’s nearly $17 million account is in review, but marketing director Bill Snow declined comment until the process is completed in mid-November.
Finalists are incumbent Marcus Advertising, Cleveland, which has had the account since 1974; Fahlgren, Cincinnati; and Stern Advertising, also in Cleveland, according to sources. At least two other agencies dropped out of the review: Yaffe & Co., Southfield, Mich., and HMS Partners, Columbus, Ohio.
Oral presentations are set for Oct. 21, with a selection due by Nov. 4.
Marcus’ contract with the state expires Dec. 31. For the last four years, its ads have been tagged, “Feel lucky today.” –Jenn Godd