End of the Line

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

For the past 20 years, Los Angeles commuters stuck in west-side traffic jams have at least derived a little pleasure from Santa Monica Bank’s ads on the back of the city’s big blue buses.
Known for their cheeky messages such as “We handle more zeroes than a dating service” and “Girls just wanna have fun,” the ads even made a pop culture cameo in the action thriller Speed.
Recently, however, the blurbs–changed monthly–began sounding ominous: “In the end, Johnny and Seinfeld just walked away.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in