Agencies are getting another shot at Empire State Development's $50 million to $75 million annual economic development marketing program.
In the first phase of the mandated search, the New York state agency has issued a request for qualifications in order to identify up to six agencies which will then be asked to submit formal proposals requiring creative work and media plans. Responses to the RFQ are due by noon on April 27.
BBDO signed a two-year contract with Empire State Development in November 2011 that included an option for two additional one-year renewals. The Omnicom agency, which will participate in the current process, is working under a contract that expires Nov. 30.
The scope of the work covers business attraction, retention and expansion.The brief also includes tourism in a state known worldwide for its "I Love NY" logo and campaign. Marketing efforts have used TV, radio, print and out-of-home advertising, along with digital, social media and events.