Element 79 Bows First Supercuts Campaign

Element 79 Partners’ debut campaign for Regis Corp.’s Supercuts broke last week under the tagline, “We know how it is.” One spot features former NFL quarterback Terry Bradshaw and stock-car driver Kerry Earnhardt. Two others show Supercuts employees relating perfectly to men who want a good haircut but cannot talk about it very well. The agency won the $10-15 million business last December following a review.