Eisner Begins Three-Year RV Trip

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Eisner Communications this week launches a three-year, $40 million ad campaign for The Go RVing Coalition. The agency is also on the verge of naming a new creative director.
Advertising, featuring the new tagline, “Go RVing. Life’s a trip,” will run through 2002 on national cable television, in magazines and online.
The Reston, Va.-based leisure activity account was reassigned to Eisner near the end of last year. The media budget has doubled.
“As with the first campaign, the message is that the RV is a means to the end, not the end in itself,” said Peter Gladstone, executive vice president at the Baltimore agency.
In the first of two spots, “Starry Night,” a little girl looks up at the night sky, then asks her father why they can’t see the stars at home.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in