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CHICAGO – The southeast zone Cadillac dealer marketing association dumped its local ad shop last week and moved its $5-million account to Eisaman, Johns & Laws Advertising/Chicago without calling a formal review or considering other agencies for the business.
Known as the Cadillac Dealers of the South, the dealers had been unhappy and dissatisfied with its agency of one year, Fahlgren Martin/Atlanta, according to Roy Rutherford, Southeast assistant zone manager.
‘There was intense displeasure on the part of the dealers with (Fahlgren Martin’s) creative concepts and the costs associated with them,’ Rutherford said.
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