Einson Names New President

After three years of booming revenues at Einson Freeman, the WPP Group’s promotion firm has appointed Carl Nichols as its new president.
Nichols, a veteran of FCA!, D’Arcy Masius Benton & Bowles, Ted Bates Advertising and Grey Advertising, was hired by predecessor Jeffrey McElnea, who will retain his chairman and chief executive titles at the Paramus, N.J., agency. “With Carl handling most of the day-to-day running of the agency, I can concentrate on new business development, new business ventures, acquisitions and expansion moves.”
Fostering cooperation with WPP ad agencies is also a priority, Nichols said. The firm shares two clients–Sears and IBM–with Ogilvy & Mather, and Nichols has worked with J. Walter Thompson client Warner Lambert at Ted Bates.
“It’s not always easy to be pragmatic and innovative at the same time,” McElnea said. “Carl’s ability to combine those [qualities] is something we’re all very excited about.”
With divisions that handle point-of-purchase, entertainment and event marketing, interactive, licensing, partnership marketing and strategic planning, as well as offices in Chicago, Los Angeles and Mexico City, Einson Freeman “has gotten too big for one person to manage,” Nichols said. He is charged with integrating the specialty units into the shop’s general promotion business.
No other management shifts are planned at the firm, which has about $20 million in revenues.