Eberhardt to Succeed Schroer at Chrysler

DETROIT James Schroer, executive vice president of global sales and marketing at Chrysler Group, has resigned, Chrysler confirmed.

Schroer, who was recruited from Ford Motor Co. in February 2001, will be replaced by Joe Eberhardt, who is currently serving as chief executive and president of U.K. operations for DaimlerChrysler, sources said.

Chrysler works with Omnicom’s BBDO, Southfield, Mich. The client spent $1.2 billion last year on ads, per TNS Media Intelligence/CMR.

Schroer could not be reached for comment. Chrysler said he is leaving to become a marketing consultant.

Schroer, who had been with Ford since 1996 as executive director of marketing strategy, replaced Ted Cunningham, who was replaced as part of an overhaul that began in late 2000. He was hired by CEO Dieter Zetsche along with George Murphy, another Ford alumnus, to boost perception of quality at Chrysler and devise divisional brand strategy.

He is the second high-level departure of late from a Big Three automaker. Last month, Kurt Ritter resigned from his post as general manager of General Motors’ Pontiac-GMC and Buick to run Toyota’s agency, Publicis Groupe’s Saatchi & Saatchi, Torrance, Calif.