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Grey Advertising here is breaking its first advertising campaign for El Torito Restaurants, less than two months after winning the $5-6 million account.
The television and radio campaign, which begins airing today in Los Angeles, San Diego and St. Louis, is based on the campaign strategy that Grey pitched to executives of the Irvine, Calif.-based restaurant chain in June. The ads play off the idea that going to the Mexican family-style restaurant is like taking a mini-vacation.
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