The members-only e-commerce site Jet.com went shopping for a media agency and wound up hiring Maxus.
That agency, a unit of WPP's GroupM, takes over from Ocean Media. All told, the client plans to spend about $80 million annually on a multi-channel media plan. "They are a business fueled by an incredible vision and culture, and this relationship builds on our commonly shared goal to be leaders, innovators and market disruptors," said Maxus Americas CEO Steve Williams in a statement.
Liza Landsman, Jet's chief customer officer, cited Maxus' "full-service capabilities and the buying leverage" through GroupM as key drivers for the assignment.
There was no formal review for the business.
Jet.com launched with considerable fanfare last summer, supported by TV ads from R/GA, which used the line, "The biggest thing in shopping since … shopping." Other shops such as SS+K and Circus Maximus have also worked on elements of the brand's creative.
Jet.com offers its 2.5 million members discounts on a wide range of products. Initially, the service charged a $50 fee but made subscriptions free in October. Marc Lore, the driving force behind Quidsi and Diapers.com, is the co-founder of Jet.com.
Many industry observers believe the venture—which is privately held—faces an uphill climb. By some estimates, Jet.com would have to generate $20 billion in revenue by 2020 to turn a profit.