Duthie Returns to TBWA Unit as Top Planner

NEW YORK TBWA New York Group president Brett Gosper has filled the office’s top strategic planning post with Hugh Duthie, a consultant who previously worked at Fallon, M&C Saatchi and the New York and Toronto offices of TBWA\Chiat\Day, the agency said.

Duthie, who takes the title of chief strategic officer, will start in about two weeks.

Since 2001, Duthie has been a partner in Kudzu, a research and planning consultancy in New York. Before that, he was the planning director at M&C Saatchi in New York. He started his career at the Toronto office of Omnicom Group’s TBWA\C\D and worked at the shop’s New York office from 1997-99.

“His insider knowledge coupled with his tenure at some of the best creative agencies in the industry make him the ideal candidate,” said Gosper, to whom Duthie reports.

Duthie, 42, fills a vacancy created by the August exit of David Hackworthy, who became chief strategic officer of sister shop DDB in London. The New York office of TBWA\C\D employs about a dozen planners. The agency’s clients include Nextel, Absolut, Masterfoods and Embassy Suites.

Gosper nearly filled the post in November, when Bartle Bogle Hegarty’s David Terry signed an offer sheet but not a contract, said sources. But BBH countered with a promotion and raise, prompting Terry to stay put [Adweek Online, Nov. 12].