Dutch Shop Darling Opens in N.Y.

NEW YORK Dutch shop Darling has opened an office here with Jeroen Bours as CEO, Avi Dan as president and David Hale as chief creative officer.

The office, known as Darling Advertising & Design, opens with about 20 staffers and six clients, including Hamilton Beach and Pernod Ricard’s Level vodka, according to Dan. The creative-only shop will offer everything from traditional and digital advertising to design and experiential efforts.

Bours, 47, is a former chief creative officer at Interpublic Group’s Hill, Holliday in New York who, during the course of his career, has worked on brands such as Liberty Mutual, MasterCard, American Express Open, BP and Acela. He left Hill, Holliday last year.

Hale, 52, most recently worked in Hollywood as a freelance writer and producer of television shows and movies. Before that, he was an ecd at shops such as WPP Group’s JWT and D’Arcy Masius Benton & Bowles. His brand experience ranges from Miller and Burger King to AT&T and Taco Bell.

For the past year, Dan, 55, has consulted at Havas’ MPG in New York. Before that, he was global executive director at Havas’ Euro RSCG and a managing partner at WPP’s Berlin Cameron United. Earlier in his career, he held account roles at D’Arcy and WPP’s Young & Rubicam and steered new business efforts at Publicis Groupe’s Saatchi & Saatchi.

Darling New York’s other clients include Ace insurance, regional restaurant chain Lee Roy Selmon’s and TJX, for which the shop handles strategic and design projects. Darling’s Dutch office is in Groningen, the Netherlands.