Dutch Point Selects Cashman

BOSTON Cashman & Katz Integrated Communica-
tions said it has been chosen by Dutch Point Credit Union to fashion a marketing and public relations effort to tout the client’s conversion from a select employee credit union to a community credit union.

Creative from the independent agency in Glastonbury, Conn., is slated to appear in the first quarter. Spending was not disclosed but is expected to be in the six-figure range. The client has not previously worked with an ad agency.

“Credit unions typically target middle-age and older investors, but their conversion to a community-based institution provides Dutch Point the opportunity to broaden their appeal to adults 25-54,” said agency partner Ed Katz.

The win is important for the 20-person independent shop because “this is an opportunity to build a brand and grow their business through an ongoing client-agency relationship,” rather than on a project basis, which is how the shop has mainly worked with financial clients in the past, Katz said.

The Wethersfield, Conn.-based client has branch offices in nearby Berlin and Waterford. It offers traditional banking services such as loans, mortgages, savings, checking, insurance and online account access to members.