Dunkin’ Brews True Tales

BOSTON Hill, Holliday, Connors, Cosmopulos has launched ads that tell true stories of customers’ love for Dunkin’ Donuts coffee.

The first such 30-second spot, “Traffic,” shows a businesswoman battling her way back to a car of co-workers stuck on the freeway. She carries steaming cups of java balanced carefully in a carry-out tray, avoiding obstacles such as scurrying kids in a crosswalk and barking guard dogs.

A voiceover explains that we are witnessing “a morning coffee ritual that no four-mile traffic jam could come between.”

The client spent $70 million on ads through Boston-based IPG shop Hill, Holliday last year, and nearly $65 million through the first eight months of 2005, per Nielsen Monitor-Plus.

Agency executive creative director Kevin Moehlenkamp oversaw the effort, with Neil Hughlett writing copy and Darren Bult handling art direction. The agency producer was Alex Vainstein.

—Adweek staff report