By Joan Voight
SAN FRANCISCO–Euro RSCG Dahlin Smith White is expanding its year-old San Francisco office into a full-service agency to serve as the hub of its global operations.
Alan Reighard, one of the Salt Lake City-based agency’s first seven employees, will step in as managing director of the office, effective this week.
‘Putting one of our top people in charge of San Francisco signals that we are serious about the growth and importance of this second office,’ said agency president John Dahlin.
Parent company Euro RSCG acquired the agency last year to provide a West Coast link for Euro’s international network, and to attract more business from existing global clients, said DSW officials.
‘A San Francisco office helps us meet Euro’s goals,’ said Reighard.
‘It allows us to take advantage of a bigger talent base, more industry contacts and more business resources’ than are available in Salt Lake City. Reighard will oversee all global media and creative work for DSW from San Francisco.
Reighard, 36, has served as senior vice president and group account director at the Salt Lake City agency. He manages the estimated $20-30 million global Iomega account, among others.
The new office will also serve as a base for staff from other Euro agencies which have business in the San Francisco and Silicon Valley areas.
DSW’s San Francisco staff has grown from two to 15 people in the last year and is expected to more than double in size by the end of 1997.
–with Angela Dawson
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