DSL Forum Opens Marketing Dialogue

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK DSL Forum, a nonprofit organization of about 200 digital subscriber line providers, equipment vendors and regulators, confirmed that it has been talking to “a couple of agencies” about its 2005 marketing communications plan.

Though one source estimated the budget to be about $40 million, client marketing director Laurie Gonzalez said next year’s plan is nascent at best and might not include traditional advertising.

The Fremont, Calif.-based organization’s last ad push, in 2000, was created by Stackig Advertising, McLean, Va.,



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in