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NEW YORK DraftFCB is expanding its data and analytics practice in response to growing demand among clients such as Citi and CA and has recruited OgilvyOne’s Ira Helf to run it.
Helf, who was managing director of marketing analytics at OgilvyOne in New York, has become executive director data and analytics at DraftFCB here. The New York role is new and Helf, 55, starts next week.
At Interpublic Group’s DraftFCB, Helf will be reunited with Peter DeNunzio, president of the shop’s New York office and former general manager of WPP Group’s OgilvyOne in New York.
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